At faCE, we envision a healthy future for our planet, for all of us. Here are advocates, scientists, businesses and endeavors we couldn’t think more highly of, each in its own way, an antidote, contributing toward the solution. Learn about their ideas, their endeavors, their way. Their successes need to be more widely recognized. Emulate them, inspire others.



1.  Recommendation: Person

In each Issue we will introduce you to someone who, each in his or her own way, is part of the solution. We hope you may be inspired learning (or learning more) about their perspectives, their ideas, their endeavors, their way. Gather strength from their example. Emulate their successes, pass the word and inspire others.

Here is one of our heroes:

2. Recommendation: Farm Aid

Willie Nelson, Neil Young and John Mellencamp have been growing Farm Aid and raising awareness about the loss of family farms. Since their first concert in 1985, Farm Aid has raised over $48,000,000 to keep farm families on their land and “promote a strong and resilient family farm system of agriculture.”

“In order for family farmers to thrive we have to create more markets for them, giving more people the opportunity to access family farm food. Farm Aid fosters connections between farmers and eaters by growing and strengthening local and regional markets and working to get family farm food in urban neighborhoods, grocery stores, restaurants, schools and other public institutions.” 

Now they are asking us to join their fight against the DARK Act. It’s an important fight against a very corrupt piece of legislation.

Follow Farm Aid. Spread their message. Support them. Flying in to attend one of their concerts could be an enjoyable weekend adventure! Buy and listen to the music of the artists that perform at a Farm Aid concert. Watch this video. They’re coming from a really good place.

3. The Beauty of Animals

Recognize the beauty, the wondrous complexity of these living creatures, of all living creatures, of yourself.

Our recommended article is:

4. Realize the power of our democracy, of legislation.

California State Assembly Bill 27, which places tough restrictions on the use of all antibiotics on farm animals, was signed into law on October 10th by Governor Jerry Brown. This is a monumental victory for animal welfare and for us.

 “The law is a game-changer,” says Avinash Kar, a staff attorney at the Natural Resources Defense Council. “It instantly puts California at the forefront of U.S. efforts to end livestock misuse of antibiotics.” And as Maryn McKenna also notes in this excellent article, “According to the U.S. Department of Agriculture’s Economic Research Service, California is the country’s biggest dairy producer and third-leading state (behind Iowa and Texas) for beef cattle. It produces 5% of US milk, beef cattle, and chicken eggs, and because of the new law, the lives of all the animals responsible for those products will change. … And maybe more important, California has always been a place that sets trends for the rest of the country to follow.”

The massive overuse of antibiotics on factory farmed livestock, administered routinely in their food and water to maximize weight gain and for disease prevention and control, is a practice that is completely unnecessary when humanely rearing sustainably farmed, pastured livestock – as nearly any small family farmer or rancher will tell you.

It may be considered a necessity on factory farms because the living conditions, due to vast overcrowding, are so vile, so toxic and so debilitating that, without constant dosing of antibiotics, large percentages of factory-farmed livestock very probably would succumb to disease and die.

In addition to protecting the essential effectiveness of current antibiotics, which is the subject of Issue 8, there is one other reason this new legislation is important from my perspective. By prohibiting antibiotic misuse, Bill 27 should force factory farmers to take steps to lessen overcrowding and to clean up the pestilent living environment of their animals - perhaps even to abandon the horror that is the system of factory farming itself.

They certainly will no longer have recourse to the routine dosing of antibiotics to keep these suffering animals alive.

This is a landmark, overdue, tremendous piece of legislation, signed into law in a visionary state, which I for one, am proud to call home.